Have you heard of Alex Day? Or
for that matter Grumpy Cat or Lil Bub? Did you know that people like Justin Bieber
and Lily Allen who are now world famous musicians were at one time internet
personalities with a sizable following? Lily Allen made some of her recordings
public in 2005 on Myspace and was well-liked by the audience. The publicity
resulted in airplay on BBC Radio 1 and a contract with Regal Recordings. In the
same way, Justin Bieber was first discovered on YouTube when his manager came
across some of his YouTube videos. All these examples and a thousands more
prove one point. The internet is here, it is strong and it is a force to be
reckoned with.
These cases show how the
internet can be used to give a personality the much needed leverage and make it
a household name or to at least reach out to the target audience and stay top
of mind. It’s evident what the internet can do for musicians or the people in
the entertainment or arts industry in general. Other internet personalities on
the other hand garner fame and then in most cases use the fame to get attention
towards causes and ventures. Lil Bub for example is a famous American cat known
for her unique appearance. She was born with several genetic mutations and was
adopted by her owner from an animal rescue. After getting almost instant
internet fame, her owner sells a variety of her merchandise and donates much of
the profits to animal rescue groups.
In the same way, the internet
can work towards making a brand well-known among its target audience. If you
want your brand to reach out to the thousands or even millions of people you
wish to target, relying on traditional media will not prove to be very
fruitful. It is true that traditional media like print, radio, television and
outdoor is helpful and has reach. But in these days when everyone is on the
internet, you must realise that that is where you will find your audience.
People these days do everything fr4om paying their bills to ordering their food
online. So where is the opportunity for them to walk out and see your banner?
Wouldn’t it be a truer bet that they would be more likely to see your online
banner or Facebook ad? A good New York Internet Marketing Agency
can use the force of the internet to get your brand the much needed eyeballs
which will result in high sales. Wouldn’t it be great if your brand could be as
famous as or more famous than say Grumpy Cat? Careful planning and strategizing
on the part of the New York Internet
Marketing Agency that you have chosen will be the first step towards making
your brand an internet sensation. Constant ads, posts and online promotions
would give you the necessary eyeballs to get more people talking about your
brand and increase the curiosity about your brand, which will finally result in
sales.
So go ahead and explore the internet space and see what
wonders it does for your brand.
